Wine industry veteran Judd Wallenbrock (L), pictured here overlooking the Napa Valley’s Carneros AVA with winegrape grower Tony Truchard (C) and winemaker Rob Lloyd (R), Founded Humanitas Wines in 2001 to give back to those less fortunate
(Napa, CA, March 16th 2015) — In 2014, Humanitas Wines joined the Good Life Wine Collective with Jessup Cellars and Handwritten Wines after Judd Wallenbrock took the helm as President and CEO of the family-owned wine group in 2012. It was during this integration process that Wallenbrock realized his tiny one-man show was on path to surpass a quarter-of-a-million-dollars in donations to charitable projects. Latin for philanthropy, character and human nature, Humanitas embraces two simple ideas — craft the best vineyard designate wines possible while creating good in the world.
“After running solo for more than a decade, and now finding a home with The Good Life Wine Collective, this transition has allowed me to reflect back on my journey,” said Wallenbrock. “I’m humbled at what Humanitas has accomplished and where it can now go with a full team behind our mission. Our dream is to get enough people Drinking Charitably to raise this kind of revenue for worthy causes on an annual basis.”
Founded in Wallenbrock’s backyard shed (The Shed-Teau) in 2001 as a way to give back to those less fortunate, Humanitas donates seven percent of all revenues to charity. It’s what Wallenbrock calls, “The Seven Percent Solution.” Specifically, the monies go to solution-based organizations in health, hunger and affordable housing, with a focus on regional giving. Currently, Humanitas has fundraising partnerships with SightLife, whose mission is to eliminate corneal blindness, The Edith Sanford Breast Cancer Foundation, the National Multiple Sclerosis Society, and many regional food banks and community foundations.
At the Humanitas Tasting Annex in southern Napa, the winery offers appointment only Pay it Forward tasting experiences that feature exclusive tours of its winery facility, along with molecular gastronomy spoon bite pairings developed by master instructor and cookbook author Chef MikeC. Wine lovers who wish to Drink Charitably may order wines online or join a Humanitas Wine Club at www.HumanitasWines.com or by contacting its hospitality team directly at (707) 253-1405.
Photo credit: William Bucquoy
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