International Artist Music Showcase with Passport Approved Tour at Blue Note Napa Launches Fundraising & Awareness Campaign on Tuesday, February 28
Humanitas Wines, The Wine Foundry, A&R Worldwide, Blue Note Napa, Heritage Eats, Earth & Sky Chocolates and Hampton Inn & Suites have joined together to host a stellar night of music, food and wine as a kick-off fundraiser for the Arts Council Napa Valley Education Alliance. Napa Valley Unified School District is making a visionary effort to reintegrate arts education back into its schools after losing state and federal funding decades ago.
The Passport Approved Radio Tour routes through Blue Note Napa on Tuesday, February 28 (Door 6pm | Show 7pm) featuring rock ‘n’ roll international discovery artists Katéa (Finland), Ben Hazlewood (New Zealand),Speaker First (Indonesia) with opener Madyx (USA). The radio show has been the first radio show to introduce artists such as Vance Joy, Gotye, Lorde, Artic Monkeys, Milky Chance, Kongos, The Temper Trap and many others to the US market. With each showcase set, Blue Note Napa Chef Jessica Sedlacek will create a series of four course small plate dishes inspired by each artist’s country of origin to pair with Humanitas and Foundry Wines. Dessert is hosted by Earth & Sky Chocolates of Calistoga. Promotional radio support comes from KRML102.1 and KKDO 94.7 FM.
The Passport Approved show is hosted by longtime British-born DJ Sat Bisla who is also the Founder of the global artist discovery and development firm A&R Worldwide. A&R Worldwide has been credited with the discovery and/or early development in the US for artists such as Coldplay, Dido, Muse, Sia, Adele, Wolfmother, Keane, LMFAO, and Ting Tings to name a few. Headliner Katéa has recently signed with BMG Scandinavia by the same executive who inked Sweden’s Tove Lo to her music publishing deal. Katéa is also represented by Adele’s worldwide entertainment attorney.
General bar area admission is $25* each and includes show only. All-inclusive wine and dinner show tickets are $150* each. Group Donor Booths and Tables are available for purchase on a first-come, first-purchased basis. These are reserved in Booths for 4 or 6 or Table Seating in sets of 4, 6 or 8 sold at $550*, $825* and $1,100* respectively. Any special request for Group Donor Seating that is not shown as an option for purchase; please email Cynthia@bluenotenapa.com for special booking. *Additional service fees not included.
Citizens with a few extra years under their belts might remember when band, music, art and drama where part of the day-to-day curriculum. Produced in a public-private partnership with NVUSD’s community partners represented in the Arts Council Napa Valley Education Alliance, The Arts Education Master Plan will create a clear pathway for every pre-kindergarten-through-12th-grade student in Napa public schools to have a sequential, standards-based visual and performing arts education.
According to studies by Americans for the Arts, students who are given a sense of an artistic community are more likely to create and positively affect their surroundings. These same students will, on average, have superior academic performance, meaning lower dropout rates, improved memory skills, and higher GPA’s and SAT scores. And the success continues beyond their high school years, contributing to the health and vibrancy of our community.
“As a parent and member of the board of Arts Council Napa Valley, the issue of arts in our schools is a passionate issue for me,” said Humanitas founder Judd Wallenbrock. “With our relationship with A&R Worldwide and the opening of Blue Note Napa, we saw an opportunity to create an unforgettable night to celebrate the arts while immediately raising funds and bringing awareness to The Arts Education Master Plan.”
“The Arts Education Master Plan outlines exciting possibilities for our students, but big steps like this don’t often happen without the support of outside agencies,” said Chuck Neidhoefer, Arts Coordinator for the Napa Valley Unified School District. “Thanks to Humanitas Wines, The Wine Foundry, and their partners for their creative approach to supporting the arts in public education.”
Heritage Eats is hosting the night’s green room nosh with its globally inspired food with an emphasis on Heritage Breed protein. Lodging partner Hampton Inn & Suites is hosting the evening’s talent and offering 15% off room rates for out-of-town ticket holders. Call Hampton direct at 707.255.4000 or book directly online.
Blue Note Napa is located at 1030 Main St. Napa in the historic Opera House building. Tickets are available in person, online or over the phone at (707) 880-2300. The Box Office is open Tuesday through Sunday 3:30 to 9:30pm. Prices online and at the Box Office are the same.
By Joel Quigley, VP of Marketing Communications
Beyond becoming VP of Marketing Communications for The Good Life Wine Collective, one of the most exciting and impactful events in my 25 year career in the wonderful world of wine was when I was the food and wine media project leader for Fox Searchlight Pictures’ movie Sideways.
At the time I was working for a communications firm following a ten-year stint as Executive Director of a national non-profit wine education and marketing organization focused on demystifying wine for young adults. The core of our strategy was to bring wine to American popular culture via partnerships and events with the music, fashion, arts and film industries.
At Fox Searchlight, they had no real connections within the food and wine media and had no idea on how to effectively reach wine consumers. They found me through a mutual movie industry marketer, and due to our firm’s reputation and my experience and network, a deal was struck to manage exclusive invites to the food and wine media and wine consumers to 18 sneak previews with post-screening Pinot Noir tasting across the country. [The campaign was very successful with extensive food and wine media coverage and viral word-of-mouth raves that helped fill theaters.]
The Sideways Effect & The Cutting Room Floor
When we first read the script in advance of the deal, our firm thought, wow, this could blow up Pinot Noir sales in the States. It did. We had no anticipation that Sideways would be blamed for tanking Merlot sales. Why?
It’s simple: the cutting room floor. Miles didn’t actually hate Merlot; he loved it. However, it was the favorite varietal of his ex-wife. He refused to drink it because of the bitter memories of love lost and divorce. If you remember, Miles’s prized bottle of wine that he drinks alone at the end of the film is one of the world’s great wines, a 1961 Château Cheval Blanc, which is a blend of Merlot and Cabernet Franc. The section of the script that clarified all this never made the film.
Why Cool-Climate Merlot Matters
And this brings us to our Humanitas 2012 ‘Truchard Vineyard’ Merlot grown in the cool-climate of Los Carneros. Well before Sideways, the script was already being written for the takedown of Merlot’s reputation. The varietal had become a favorite of Americans, so grape growers feverishly grafted over vineyards to the grape, including in the hot Central Valley of California. No bueno! Merlot needs a long cool growing season to reach perfection. Millions of bottles of hot-climate Merlot reached grocery store shelves that lacked the true quality and character of the grape.
Critics pounced, consumers curled their noses, and then Sideways coincidentally hit with an unintended consequence due to an editing decision. That’s wow!
We Invite You to Rekindle Your Love Affaire with Merlot While Sharing this Story
Now that the insider facts facts been revealed, we invite you to join Miles in his true love of Merlot without his lost love baggage and evangelize for this noble grape. Our 2012 ‘Truchard Vineyard’ Merlot is a complexly layered, stunning representation of what classic Merlot is meant to be: soft, sweet, juicy aromas of blueberry, pepper and fig bounding from the glass while making way for soft black cherry, tobacco leaf and cola on the palate.
Our 2012 ‘Truchard Vineyard’ Merlot is offered at $50.00 per bottle. For those who order 6 bottles or more, we’re offering $20 flat shipping or shipping included on a case or more in most states!
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More than 10,000 pairs of shoes headed to Los Angeles yesterday, and eventually to the Sole4Souls, Inc. headquarters in Nashville thanks to 20 schools, 28 businesses and hundreds of individuals in Napa, St. Helena and Sonoma that collected shoes during the 2 month drive. PDLS Trucking is hauling the shoes at a highly discounted rate while Queen of the Valley Community Outreach covers the transport. Throughout the shoe drive, Humanitas Wines and its warehouse team managed and stored the enormous collection of shoes prior to the soles heading out into the world to help children stay in school and adults re-enter the workforce. Over the past 5 years, Napa residents have donated more than 30,000 pairs of shoes to Soles4Souls through collections by Napa CanDo, Napa High School and Roots & Shoots Napa.
Soles4Soles is also part of Humanitas Wines’ ongoing Shop to Drink Charitably fundraising drive. By visiting the Humanitas Wines Tasting Annex or Drink Charitably page, shoppers may designate 20% of their purchases for Soles4Soles.
Soles4Souls is a not for profit global social enterprise committed to fighting poverty through the collection and distribution of shoes and clothing. The organization advances its anti-poverty mission by collecting new and used shoes and clothes from individuals, schools, faith-based institutions, civic organizations and corporate partners, then distributing those shoes and clothes via direct donations to people in need, and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. Based in Nashville, Tennessee, Soles4Souls is committed to the highest standards of operating and governance, and holds a four-star rating with Charity Navigator. Visit soles4souls.org for more information.
Wine industry veteran Judd Wallenbrock, currently vice president of sales and marketing at De Loach Vineyards , has started a new “for-profit” wine company that will be donating all profits to charity with a focus on homelessness, hunger and illiteracy.
The brand, a “Newman’s Own” for the wine category, is known as Humanitas, a Latin word that carries connotations of philanthropy, human nature and character (check out www.humanitaswines.com).