Allison Levine |
Napa is home to more than 500 wineries and more than 750 charities, according to Judd Wallenbrock, owner of Humanitas Wines.
Humanitas Wines in Napa has created a business model in which it is making wine as well as giving back to the community and supporting regional charities.
More than 10,000 pairs of shoes headed to Los Angeles yesterday, and eventually to the Sole4Souls, Inc. headquarters in Nashville thanks to 20 schools, 28 businesses and hundreds of individuals in Napa, St. Helena and Sonoma that collected shoes during the 2 month drive. PDLS Trucking is hauling the shoes at a highly discounted rate while Queen of the Valley Community Outreach covers the transport. Throughout the shoe drive, Humanitas Wines and its warehouse team managed and stored the enormous collection of shoes prior to the soles heading out into the world to help children stay in school and adults re-enter the workforce. Over the past 5 years, Napa residents have donated more than 30,000 pairs of shoes to Soles4Souls through collections by Napa CanDo, Napa High School and Roots & Shoots Napa.
Soles4Soles is also part of Humanitas Wines’ ongoing Shop to Drink Charitably fundraising drive. By visiting the Humanitas Wines Tasting Annex or Drink Charitably page, shoppers may designate 20% of their purchases for Soles4Soles.
Soles4Souls is a not for profit global social enterprise committed to fighting poverty through the collection and distribution of shoes and clothing. The organization advances its anti-poverty mission by collecting new and used shoes and clothes from individuals, schools, faith-based institutions, civic organizations and corporate partners, then distributing those shoes and clothes via direct donations to people in need, and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. Based in Nashville, Tennessee, Soles4Souls is committed to the highest standards of operating and governance, and holds a four-star rating with Charity Navigator. Visit soles4souls.org for more information.
FORBES MAGAZINE ~ December 2015
Trends In Wine And Philanthropy: How Wineries And Consumers Give Back
BY Cathy Huyghe
“Judd Wallenbrock and all the folks at Humanitas Wines have a mission to drink charitably.” ~ Martin Cody, Cellar Angels
A healthy corporate culture is, as we know, good for business, and “giving back” is a significant indicator: consider SalesForce’s 1-1-1 integrated philanthropic model, the growing popularity of B Corp status, and the well-documented desire, especially among younger workers, to belong to a company that benefits society as well as shareholders.
How does the wine industry match up to these trends?
Wine is, in a word, generous. Read the full article…
Wine industry veteran Judd Wallenbrock (L), pictured here overlooking the Napa Valley’s Carneros AVA with winegrape grower Tony Truchard (C) and winemaker Rob Lloyd (R), Founded Humanitas Wines in 2001 to give back to those less fortunate
(Napa, CA, March 16th 2015) — In 2014, Humanitas Wines joined the Good Life Wine Collective with Jessup Cellars and Handwritten Wines after Judd Wallenbrock took the helm as President and CEO of the family-owned wine group in 2012. It was during this integration process that Wallenbrock realized his tiny one-man show was on path to surpass a quarter-of-a-million-dollars in donations to charitable projects. Latin for philanthropy, character and human nature, Humanitas embraces two simple ideas — craft the best vineyard designate wines possible while creating good in the world.
“After running solo for more than a decade, and now finding a home with The Good Life Wine Collective, this transition has allowed me to reflect back on my journey,” said Wallenbrock. “I’m humbled at what Humanitas has accomplished and where it can now go with a full team behind our mission. Our dream is to get enough people Drinking Charitably to raise this kind of revenue for worthy causes on an annual basis.”
Founded in Wallenbrock’s backyard shed (The Shed-Teau) in 2001 as a way to give back to those less fortunate, Humanitas donates seven percent of all revenues to charity. It’s what Wallenbrock calls, “The Seven Percent Solution.” Specifically, the monies go to solution-based organizations in health, hunger and affordable housing, with a focus on regional giving. Currently, Humanitas has fundraising partnerships with SightLife, whose mission is to eliminate corneal blindness, The Edith Sanford Breast Cancer Foundation, the National Multiple Sclerosis Society, and many regional food banks and community foundations.
At the Humanitas Tasting Annex in southern Napa, the winery offers appointment only Pay it Forward tasting experiences that feature exclusive tours of its winery facility, along with molecular gastronomy spoon bite pairings developed by master instructor and cookbook author Chef MikeC. Wine lovers who wish to Drink Charitably may order wines online or join a Humanitas Wine Club at www.HumanitasWines.com or by contacting its hospitality team directly at (707) 253-1405.
Photo credit: William Bucquoy
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