FORBES MAGAZINE ~ December 2015
Trends In Wine And Philanthropy: How Wineries And Consumers Give Back
BY Cathy Huyghe
“Judd Wallenbrock and all the folks at Humanitas Wines have a mission to drink charitably.” ~ Martin Cody, Cellar Angels
A healthy corporate culture is, as we know, good for business, and “giving back” is a significant indicator: consider SalesForce’s 1-1-1 integrated philanthropic model, the growing popularity of B Corp status, and the well-documented desire, especially among younger workers, to belong to a company that benefits society as well as shareholders.
How does the wine industry match up to these trends?
Wine is, in a word, generous. Read the full article…