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Wine industry veteran Judd Wallenbrock, currently vice president of sales and marketing at De Loach Vineyards , has started a new “for-profit” wine company that will be donating all profits to charity with a focus on homelessness, hunger and illiteracy.

The brand, a “Newman’s Own” for the wine category, is known as Humanitas, a Latin word that carries connotations of philanthropy, human nature and character (check out www.humanitaswines.com).


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